RARE ROSÉ 2012 VINTAGE (RARE ROSÉ MILLÉSIME 2012) by WILLIAM AMOR – Rare Champagne – Worldwide

Plastics pollution and the Rare Champagne House’s own waste materials are transformed in a floral metamorphosis 
William Amor unveils a unique haute couture composition to celebrate the launch of the Rare Rosé 2012 Vintage (Millésime 2012) Mathusalem bottle, which he created using the House’s own waste materials. This new rosé vintage – with its fruity and floral notes, tangy red fruits, a few hints of spices, and a bouquet of cherry blossom, roses, peonies and jasmine – takes on a three-dimensional form, as if it has just sprung out of a fairy tale.

Everything is fused together, and everything is alive. Each element flows, one into another – a wild rose gives way to a peony, while the decoration hugs the bottle “as if embracing a neck”. The recycled aluminium cap blossoms into flowers, as well as cherry and vine leaves. A plastic bag that has been cleaned and sanitised, cut into strips then dried using the Italian method and dyed using pigments, before being creased and striated, transforms into a flower. Plastic bottles become beautiful artist’s materials, transfigured into an array of transparent petals reminiscent of Art Nouveau style ornaments, and reflecting the pink hues of this unique vintage.

Through embossing and crimping, William Amor transforms the sediment and chalky deposits recovered from the House’s champagne vats into exquisite crystalline pendants. We savour the beauty with our eyes, as the enchantment becomes a promise, and the artwork becomes an embodiment of all the flavours it contains, from cherry blossom and lychee to ginger. The radiant beauty of this decorative piece, with its timeless hues, is revealed by a true magician, in the light of his secret garden.

Image and video credits: @Marco Strullu