Holographic Message – Boucheron International – Taiwan 2025
Custom-made for the Boucheron boutique in Taiwan, this 100 × 100 cm artwork is William Amor’s interpretation of the Maison’s Holographic collection. This floral rosette is composed of more than a thousand petals, created by transforming and then refining plastic bottles collected from the streets of Paris or sourced from production scraps in the workshop. Assembled one by one onto their backing using fine stainless steel pins, they display a delicate palette of yellows, pinks, and purples that makes light the true material of the work.
A sensitive interpretation of the Boucheron universe
Boucheron’s Holographic collection celebrates these luminous phenomena that give rise to colors that shift depending on the angle from which they are viewed. Rather than a mere decorative adaptation, William Amor offers a sensitive interpretation of them. The gemstone gives way to a constellation of translucent petals; the setting becomes a floral flourish; and light, finally, ceases to dwell within the material to become the true subject of the work. At the center of the composition, a rosette seems to radiate like a flower in full bloom, with each fragment capturing, diffracting, and reflecting light with infinite delicacy. But as the eye moves away, the flower seems to dissolve into another image: that of an expanding star, a nebula, or a nascent constellation.
Straddling the plant and cosmic realms, the work evokes the same creative energy, as if the laws governing the blooming of a flower were in harmony with those that shape the universe.
Sculpting Light
The true essence of this work is neither plastic nor even color: it is light. Here, William Amor creates a palette of transparencies, in which more than a thousand petals interact with the light to fragment it, add nuance, and make it vibrate. The gradations of yellows, pinks, and purples are never static; they arise as much from the viewer’s gaze as from the material itself. With every movement of the viewer, new iridescent hues appear, much like those of a gemstone or a butterfly’s wing. The work thus becomes a living phenomenon, a flower that blooms not over time but within the light itself.
When Waste Becomes a Valuable Resource
The emotion also stems from what the eye gradually discovers: these petals are neither glass nor crystal, but are created through the transformation and subsequent sublimation of plastic bottles collected from the streets of Paris or sourced from the studio’s own production scraps. Each element is cut, heated, shaped, dyed, and then assembled with infinite precision before being individually secured to its base. True to his artistic approach, William Amor never seeks to obscure the material’s origin. On the contrary, he gives it a new purpose. What was once a discarded object becomes a vessel of emotion, light, and beauty.
At the intersection of art, exceptional craftsmanship, and fine jewelry, *Message Holographique* celebrates a different concept of luxury: one that lies not solely in the rarity of materials, but in the eye’s ability to reveal their potential.
By bringing a flower of light to life from what the city had discarded, William Amor creates far more than a painting: a poetic interpretation of the Boucheron universe, where materials are reborn, light becomes language, and beauty reveals that what is precious is sometimes merely a matter of perspective.
PROJECT TEAM
William Amor, Valérie Henry, Rémy Jarnoux, Léa Levy, Marion Le Bellec, Cécile Lefeuvre
SEEDS OF MEANING
Additional material: pin
Date:
13 July 2025
