‘Bloom of Rose’, Maison Guerlain | Champs-Élysées + Vendôme – Paris
For the launch of the Mon Guerlain Bloom of Rose fragrance, the House of Guerlain asked William Amor to create a floral art installation in the windows of the Guerlain boutiques at 68 Champs-Élysées and 356 Rue Saint-Honoré in Paris. William Amor pays tribute to the rose by transforming plastic bags and bottles, fishing nets, ropes and coffee capsules into objects of beauty. These previously discarded materials blossom into flowers in hues of deep red and pastel pink. Adding to the beauty of the installation is a spray of crystalline-finished rose petals in powdery soft tones, which glint and gleam in a play of light. William Amor invites the viewer to let their imagination run free, with this unique art installation set within two stunning Maison Guerlain locations, on the Champs-Élysées and on Rue Saint-Honoré.
Boutique Guerlain du 68, Champs-Élysées
Boutique du 356, rue Saint-Honoré