RARE CHAMPAGNE AND WILLIAM AMOR – DECANTER Magazine – Presse UK
Creativity and Sustainability in Action
The bottle is unmistakably and Th recognisably Rare, the embodiment of one of Champagne’s finest and long-lived prestige cuvées. Yet, in a first for the brand, it is adorned with striking floral decorations that tell an inspirational story. Working in collaboration with French artist William Amor, Rare Champagne commissioned. a series of eye-catching bottle designs, to raise awareness of environmental issues. It is a potent symbol of Rare Champagne’s commitment to a better future: striking designs produced exclusively with recycled materials in which art is at the service of the environment.
This is the story of Les Créations Messagères, a range of unique Mathusalem containing Rare Rosé Millésime 2012. Celebrating the launch of this exquisite tète de cuvée from Rare Champagne, each hand-decorated bottle, signed by William Amor, will be auctioned to raise funds for charities dedicated to the preservation of our environment and to positive social impact.
‘I wanted to express the aromas of Rare Rosé Millésime 2012, to interpret its elegance as a piece of royal jewellery – the tiara
explains William Amor. The recycled aluminium cup becomes the flower and leaf of the cherry tree and of the vine, a purified plastic bag is unsoldered, dried and coloured with pigments before being crumpled and ripped, becoming a flower…
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